During the first summer of my internship at Ferguson Advertising, I had the opportunity to participate in weekly marketing boot camp sessions. These sessions offered a comprehensive overview of agency operations, equipping me with the knowledge and tools to approach a full-service client project. Over the course of eight weeks, I applied this learning to develop a complete portfolio for Peter Franklin Jewelers, a local jeweler in Fort Wayne. This immersive experience allowed me to craft a range of services, including account management, public relations strategies, search engine optimization tactics, a paid media plan, creative advertising concepts such as ads and a video plan, web design mock-ups, and a social media strategy.